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New Ulm was the first village and city organized in Brown County. The Minnesota Territorial Legislature enacted the incorporation of New Ulm as a town on March 10, 1857. In 1870, New Ulm was reincorporated as a borough, and then as a city in 1876. The first town mayor was William Pfaender, while the first mayor of both the Borough and City of New Ulm was Charles Roos. New Ulm was named for the city of Ulm, Germany and was founded by the Chicago Land Company in May 1855 when the company decided where the future town site would be located.